Prominent media baron Cherukuri Ramoji Rao, chairman of Ramoji Group and Padma Vibhushan awardee, passed away after prolonged illness in the early hours of Saturday, his family members said.
He was 87. He is survived by his wife Rama Devi and son Ch Kiran, who is heading the Eenadu group of publications and ETV channels. His younger son, Cherukuri Suman, died of leukemia on September 7, 2012.
Rao had been suffering from chronic illness and age-related health complications for a long time. He was admitted to Star Hospitals of Nanakramguda in Hyderabad on June 5 afternoon due to respiratory issues and high blood pressure.
“He was being treated with ventilator support and was in a critical condition. He breathed his last at Star Hospitals at Nanakramguda at around 4.50 am. His body is being taken to his residence in the Ramoji Film City on the outskirts of Hyderabad in a while,” a family member said.
In the dynamic landscape of Indian media, few names command as much respect and admiration as Ramoji Rao. A visionary entrepreneur, philanthropist, and media mogul, Ramoji Rao's journey is a testament to perseverance, innovation, and a relentless pursuit of excellence.
Early Life and Beginnings
Born on November 16, 1936, in Gudivada, Andhra Pradesh, Ramoji Rao's early life was marked by humble beginnings. Raised in a middle-class family, he displayed an entrepreneurial spirit from a young age. After completing his schooling, he ventured into various businesses, including a printing press, a chit fund, and a movie theater. These ventures laid the groundwork for his future endeavors in the media industry.
Founding of Eenadu
In 1974, Ramoji Rao founded Ushodaya Enterprises, laying the cornerstone for what would become one of India's largest media conglomerates. Under Ushodaya Enterprises, he launched the Telugu-language daily newspaper, Eenadu, in 1974. The newspaper quickly gained popularity for its objective reporting, insightful editorials, and comprehensive coverage of regional and national news. Eenadu's success revolutionized the Telugu newspaper industry, setting new standards for quality journalism and reader engagement.
Expansion into Television
Ramoji Rao's visionary leadership and commitment to innovation led to the establishment of the Ramoji Group, a diverse conglomerate with interests in media, entertainment, hospitality, and film production. In 1996, the group ventured into television with the launch of ETV, a Telugu-language television network. ETV's diverse programming catered to a wide audience, earning it a loyal following across Andhra Pradesh and Telangana. The network's success cemented Ramoji Rao's reputation as a pioneer in the Indian television industry.
Ramoji Film City
Ramoji Rao's ambition knew no bounds, and in 1996, he embarked on his most ambitious project yet – the creation of Ramoji Film City. Spanning over 2,000 acres near Hyderabad, Ramoji Film City is the world's largest integrated film studio complex. It offers state-of-the-art facilities for film and television production, post-production, and pre-production activities. The film city has played host to numerous Indian and international film productions, earning acclaim for its infrastructure, hospitality, and attention to detail.
Philanthropy and Legacy
Beyond his business acumen, Ramoji Rao is known for his philanthropic endeavors and commitment to social causes. He has contributed significantly to education, healthcare, and rural development initiatives, empowering communities and fostering socio-economic growth. His philanthropic efforts have earned him widespread admiration and recognition, further solidifying his legacy as a compassionate leader and benefactor.
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Conclusion
Ramoji Rao's journey from humble beginnings to media magnate is a testament to the power of vision, determination, and innovation. Through his pioneering efforts in journalism, television, and film production, he has not only shaped the media landscape in India but also inspired countless individuals to pursue their dreams relentlessly. As he continues to steer the Ramoji Group towards greater heights, Ramoji Rao remains a towering figure in Indian media, admired for his unwavering commitment to excellence and his enduring impact on society.
