Zomato has taken the internet by storm with its latest announcement—the parent company is now called Eternal Ltd. But before you panic about your favorite food delivery app disappearing, let’s clear the air. Zomato, as a brand and app, isn’t going anywhere!
The rebranding has sparked a wave of social media reactions, ranging from confusion to outright humor. Let’s dive into why this change is happening, what Deepinder Goyal (Zomato’s CEO) has to say, and how it affects you as a user.
Zomato Isn’t Changing—Only the Parent Company Is
The buzz started when news broke that Zomato Ltd is rebranding itself as Eternal Ltd. Naturally, users assumed this meant a major transformation for their beloved food delivery app. However, the company was quick to shut down these speculations.
In a witty response to the online chatter, Zomato’s official account on X (formerly Twitter) posted:
"Guys, Eternal is the parent company—the app will remain Zomato."
They even threw in some crying emojis for extra effect. But why did this change even happen? Let’s break it down.
Why Did Zomato Rebrand Its Parent Company to Eternal Ltd?
Deepinder Goyal explained that this decision wasn’t sudden. In fact, the company had been using the name Eternal internally ever since it acquired Blinkit. The move aims to reflect Zomato’s expansion beyond food delivery, covering quick-commerce, B2B kitchen supplies, and more.
In a detailed post, Deepinder Goyal stated:
“We started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there.”
What Other Businesses Are Under Eternal Ltd?
Eternal Ltd now serves as the umbrella entity for multiple brands, including:
Zomato (Food delivery)
Blinkit (Quick-commerce platform)
Hyperpure (B2B kitchen supply service)
Zomato’s lifestyle application, District
The renaming helps distinguish the corporate structure from the individual services, avoiding confusion while highlighting Zomato’s growth into multiple sectors.
How Did Social Media React?
As expected, the internet didn’t hold back on jokes and memes. Some of the funniest reactions included:
“There won’t be an Eternal app that contains all these apps?”
“Bhai, aap log business kar rahe ho ya family tree bana rahe ho!?”
“Customers be like: ‘Bas khana time pe aajaye, naam chahe ‘Eternal Bhookh’ rakh lo!’”
“Zomato becoming Eternal gave us eternal pain!”
Clearly, while some users were just having fun with the name change, others were genuinely confused about what this meant for their food delivery experience.
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Will This Change Affect Zomato Users?
In short—no, nothing changes for users! Your Zomato app will still function exactly the same. You’ll continue ordering your favorite meals, tracking deliveries, and enjoying the same discounts.
The only thing that’s changing is the corporate entity behind the scenes. Eternal Ltd will oversee multiple brands, but the Zomato app will retain its identity.
Zomato’s Financial Performance Amidst the Rebranding
Zomato recently reported a 57.3% drop in net profit, falling from ₹138 crore last year to ₹59 crore in the latest quarter. This decline is largely due to high investments in expanding Blinkit, which competes in the quick-commerce space.
Despite these short-term challenges, the company remains confident in its strategy, focusing on long-term growth rather than immediate profits.
What’s Next for Zomato and Eternal Ltd?
With this new corporate identity, Deepinder Goyal and his team are signaling bigger ambitions beyond food delivery. We can expect:
More expansion in quick-commerce through Blinkit
Growth in B2B kitchen supplies with Hyperpure
Potential new ventures under Eternal Ltd
While the name Eternal Ltd might take some getting used to, the core services that customers love will stay the same. If anything, this rebranding hints at an even bigger future for the company.
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Final Thoughts
At the end of the day, Zomato is still Zomato—the app isn’t going anywhere! The Eternal Ltd rebrand is just a move to reflect the company’s broader ambitions. While social media had its fun with the name change, Deepinder Goyal has made it clear that this decision was strategic, not just cosmetic.
So, next time you open the Zomato app to order food, remember—nothing’s changed except the name of the company running things behind the scenes!
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